With extensive experience, Camila Machado says that the legal sector is fertile ground for new opportunities
In a market that is increasingly dynamic and full of challenges, Marcos Martins Advogados has hired Camila Machado to manage its business development department, with a view to new business opportunities
After two years’ experience at Machado Meyer Advogados, Camila is optimistic about leveraging the firm’s business management and, above all, supporting the transformation of the organizational culture, adapting it to market changes
The legal environment has undergone a real transformation in recent years, with the automation of processes and increased use of artificial intelligence In this context, it is important to rethink the role of lawyers, which goes far beyond interpreting laws “Today, this professional acts more like a consultant, helping people and companies to reduce liabilities or even improve their performance in the tax and civil areas, among others,” she says
Given this context, business development has become a strategic and indispensable area to help develop a new business model in the legal sector, focused on providing strategic solutions After all, its proposal is to combine innovative actions in a structured and intelligent way, with the aim of increasing prospects and maintaining a sustainable and profitable ecosystem through long-lasting relationships
There is a need to better understand clients, their needs and their journeys, building a closer, more transparent relationship based on trust, especially in the legal sphere “The sector has increasingly seen an increase in the search for legal assistance services that are more consultative and add value to the business,” he explains Business development makes the firm’s strategic direction more effective and focused on results
This behavior also allows for improved negotiations between the parties and, consequently, greater synergy “When we understand the client’s profile and their experiences, it’s much easier to draw up a strategic plan that solves their problems and, above all, to explain how we can offer the best solution to solve them,” he says
This approach represents an important historical change in the culture of the sector, which to this day faces great difficulties in its professionals transforming “legalese” into a more business-oriented approach
Despite the challenge, encouraging this change in thinking and turning it into opportunities is what motivates Camila the most “There is a change underway and Marcos Martins Advogados, which already has a culture geared towards innovation, with leaders who encourage growth and show the best paths to follow, offers a great opportunity for us to take the legal universe to a new business level,” she concludes.
Source: https://lexprime.com.br/2021/02/marcos-martins-advogados-anuncia-nova-gerente-de-business-development
