The year 2024 was marked by achievements that reinforce our commitment to being our clients’ strategic partners, dedicated to helping them achieve their goals and boost the success of their businesses.
Find out more about each of these awards and the direct impact they have on our firm, clients and partners.
Marcos Martins Advogados: 1st place in the Marketing category!
At the 21st edition of Fenalaw, the largest legal event in Latin America, we were awarded first place in the DNA+Fenalaw Analysis Award, in the Marketing category.
This recognition is due to the Brand Strategy Development project, which positioned the brand as a strategic strength of the firm.
The work began with a comprehensive internal diagnosis, involving 15 months of dedication and the support of branding consultants, the press and partner agencies.
Launched during the firm’s 40th anniversary celebrations, the new brand platform has transformed the firm’s presence in the market, with impressive results:
- Brand Building: 106% growth in organic exposure, more than 11 million in advertising equivalence and an increase in the participation of leaders in events and interviews, consolidating the firm’s authority in the legal market.
- Digital presence: 95% increase in lead generation and more than 80% growth in engagement on social networks, expanding interaction with customers and target audience.
- Client perception: a survey conducted with clients in 2024 revealed that 100% of respondents consider the firm to be reliable, with a leap in perceived efficiency and increasingly clear and effective communication.
This award recognizes the impact of a well-structured brand strategy, which not only strengthens the firm’s visibility, but also enhances the client experience and stakeholder relations.
Management category: recognition in the Holiday Internship Program
Another highlight was the recognition in the Management category for the success of the Holiday Internship Program, which has become an important attraction for talent.
The internship program increased the number of applications by 149%, attracting students interested in developing their careers at the firm.
The direct collaboration between trainees and lawyers has strengthened team spirit and generated a long-term vision among leaders, who see these young people as future talents. In the words of our CEO, Marcos Amorim, “the trainees have exceeded our expectations and will certainly be our future lawyers.”
In addition to a strong increase in engagement with publications about the program, the practical experience and interaction with leaders demonstrate the firm’s commitment to developing the next generation of lawyers.
For another consecutive year in the IFLR 1000 ranking in the M&A area
Once again, we have been included in the IFLR 1000 ranking in the area of M&A (Mergers and Acquisitions), reinforcing our expertise in mergers and acquisitions.
O IFLR 1000 is one of the most respected rankings for transactional and financial areas, highlighting law firms that excel in high-quality services.
This recognition reaffirms our work and our clients’ confidence in our M&A work.
Also featured in the Leaders League 2025
We were also recognized by the Leaders League in the M&A: Rising Firms and General Business Law categories, validating our delivery of excellent legal solutions.
The Leaders League is a global organization that evaluates law firms based on client opinion and peer feedback, which makes this recognition even more special. This distinction reflects the firm’s commitment to offering high quality services and client satisfaction.
Chambers and Partners: General Business Law category
For more than three decades, Chambers and Partners has been evaluating and ranking the best law firms and lawyers in the world. Its research is based on a rigorous process that includes interviews with clients and other legal professionals.
In 2024, we were recognized in the category General Business Law: Campinas & Region. This achievement represents an important milestone in our history and confirms our commitment to excellence in legal services.
ITR World Tax 2025: Tax Controversy category
The ITR is an international guide that is highly respected in the legal market and ranks law firms and lawyers for their excellence in tax law. The 2025 edition included more than 155 jurisdictions around the world. And with great satisfaction and joy, our firm has once again been recognized in the ITR World TAXin the Tax Controversy category.
